And thank you for your comment. It seems good content is moving more and more towards free educating material i.e. Webinars, whitepaper, surveys, etc. The challenge is thoughtful and useful content takes time to produce i.e. a solid approach. This brings a choice, fully commit to social media marketing or stick with the old ways. We know which side we are on

Best

Nick

Thanks for another thoughtful post. I agree, there’s no substitute for good organic search rankings, and a content-rich blog can help. It’s amazing how Google’s “golden triangle” has changed over time. It used to be a big fat “F” shape, and has thinned down remarkably. Never before has there been a bigger call for thoughtful blogging to help boost your relevancy.

But relevant content requires a solid approach to blogging. So we’re both saying blog, but blog with content that makes a difference. Add to the conversations online, and people will trust you.

Cheers!