Comments on: 5 reasons to pick a fight with your biggest competitors http://nickpoint.co.uk/2009/06/30/5-reasons-to-pick-a-fight-with-your-biggest-competitors/ Social Media innovation and marketing for business Wed, 14 Dec 2011 01:51:06 +0000 hourly 1 http://wordpress.com/ By: sports betting champ system http://nickpoint.co.uk/2009/06/30/5-reasons-to-pick-a-fight-with-your-biggest-competitors/#comment-804 Thu, 08 Apr 2010 21:52:59 +0000 http://nickpoint.co.uk/?p=2479#comment-804 Just what I needed to take the edge off after a intense day. Excellent article that really gets the idea across. Thank you for sharing.

]]> By: Tour De France 2009 & business: Competition is a good thing « Nickpoint http://nickpoint.co.uk/2009/06/30/5-reasons-to-pick-a-fight-with-your-biggest-competitors/#comment-576 Wed, 29 Jul 2009 10:56:53 +0000 http://nickpoint.co.uk/?p=2479#comment-576 [...] may not always feel this way but competition is a good thing. In sport and business competition brings out the best in our abilities. Competitors help us focus on a target, drives our [...]

]]> By: Nick Barker http://nickpoint.co.uk/2009/06/30/5-reasons-to-pick-a-fight-with-your-biggest-competitors/#comment-491 Tue, 30 Jun 2009 13:37:08 +0000 http://nickpoint.co.uk/?p=2479#comment-491 Hi Lee

Thanks for the comment and the great link. I don’t think waring with a competitor can be the sole plan. Some companies have taken this approach. They often end up battling on price. They loose sight of the customer and their changing needs.

It’s a short term tactic. However in finding a gap in the market you have to move customers from an existing solution. Just as the iPhone has done so well. This needs a product or service that is as much as nine-times better: http://andrewmcafee.org/blog/?p=121.

The iPhone has met customer latent needs and out innovated the competition. However this has taken a very, very long time to blossom.

Best

Nick

]]> By: Lee Mallabone http://nickpoint.co.uk/2009/06/30/5-reasons-to-pick-a-fight-with-your-biggest-competitors/#comment-490 Tue, 30 Jun 2009 13:07:40 +0000 http://nickpoint.co.uk/?p=2479#comment-490 Good plan, but only in moderation.

I like FakeSteve’s take on the Palm Pre’s attempt to pick a fight with their biggest competitor:
http://fakesteve.blogspot.com/2009/06/there-will-be-blood.html

“If this really is your business plan — if you figure you can build a company by winning over some tiny percentage of iPhone users who are unhappy enough to switch — well, I pray for your souls.”

Lee.

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