Comments for Nickpoint http://nickpoint.co.uk Social Media innovation and marketing for business Wed, 08 Jul 2009 11:06:43 +0000 http://wordpress.com/ hourly 1 Comment on Elevator Pitch 2.0: Are you Listening & Learning? by Pitching 2.0+: A clear, concise & complete message « Nickpoint http://nickpoint.co.uk/2009/05/15/elevator-pitch-2-0-are-you-listening-learning/#comment-501 Pitching 2.0+: A clear, concise & complete message « Nickpoint Wed, 08 Jul 2009 11:06:43 +0000 http://nickpoint.co.uk/?p=1733#comment-501 [...] of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch.  We’ve been short listed based on our application form. All the hard work we’ve been [...] [...] of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch.  We’ve been short listed based on our application form. All the hard work we’ve been [...]

]]> Comment on 7 steps to the perfect Elevator pitch by Pitching 2.0+: A clear, concise & complete message « Nickpoint http://nickpoint.co.uk/2009/03/19/7-steps-to-the-perfect-elevator-pitch/#comment-500 Pitching 2.0+: A clear, concise & complete message « Nickpoint Wed, 08 Jul 2009 11:06:38 +0000 http://nickpoint.co.uk/?p=1569#comment-500 [...] again. This Pitch is part of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch.  We’ve been short listed based on our application form. All the hard [...] [...] again. This Pitch is part of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch.  We’ve been short listed based on our application form. All the hard [...]

]]> Comment on Elevator Pitch 2.0: Are you Listening & Learning? by Pitching 2.0+ : A clear, concise & complete message « Nickpoint http://nickpoint.co.uk/2009/05/15/elevator-pitch-2-0-are-you-listening-learning/#comment-499 Pitching 2.0+ : A clear, concise & complete message « Nickpoint Wed, 08 Jul 2009 10:22:47 +0000 http://nickpoint.co.uk/?p=1733#comment-499 [...] of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch. We’ve been short listed based on our application form. All the hard work we’ve been [...] [...] of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch. We’ve been short listed based on our application form. All the hard work we’ve been [...]

]]> Comment on 7 steps to the perfect Elevator pitch by Pitching 2.0+ : A clear, concise & complete message « Nickpoint http://nickpoint.co.uk/2009/03/19/7-steps-to-the-perfect-elevator-pitch/#comment-498 Pitching 2.0+ : A clear, concise & complete message « Nickpoint Wed, 08 Jul 2009 10:22:44 +0000 http://nickpoint.co.uk/?p=1569#comment-498 [...] again. This Pitch is part of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch. We’ve been short listed based on our application form. All the hard [...] [...] again. This Pitch is part of a national Pitch competition. Click the links to see my last pitches: Understanding Pitching and Learning to Pitch. We’ve been short listed based on our application form. All the hard [...]

]]> Comment on 5 reasons to pick a fight with your biggest competitors by Nick Barker http://nickpoint.co.uk/2009/06/30/5-reasons-to-pick-a-fight-with-your-biggest-competitors/#comment-491 Nick Barker Tue, 30 Jun 2009 13:37:08 +0000 http://nickpoint.co.uk/?p=2479#comment-491 Hi Lee Thanks for the comment and the great link. I don't think waring with a competitor can be the sole plan. Some companies have taken this approach. They often end up battling on price. They loose sight of the customer and their changing needs. It’s a short term tactic. However in finding a gap in the market you have to move customers from an existing solution. Just as the iPhone has done so well. This needs a product or service that is as much as nine-times better: http://andrewmcafee.org/blog/?p=121. The iPhone has met customer latent needs and out innovated the competition. However this has taken a very, very long time to blossom. Best Nick Hi Lee

Thanks for the comment and the great link. I don’t think waring with a competitor can be the sole plan. Some companies have taken this approach. They often end up battling on price. They loose sight of the customer and their changing needs.

It’s a short term tactic. However in finding a gap in the market you have to move customers from an existing solution. Just as the iPhone has done so well. This needs a product or service that is as much as nine-times better: http://andrewmcafee.org/blog/?p=121.

The iPhone has met customer latent needs and out innovated the competition. However this has taken a very, very long time to blossom.

Best

Nick

]]> Comment on 5 reasons to pick a fight with your biggest competitors by Lee Mallabone http://nickpoint.co.uk/2009/06/30/5-reasons-to-pick-a-fight-with-your-biggest-competitors/#comment-490 Lee Mallabone Tue, 30 Jun 2009 13:07:40 +0000 http://nickpoint.co.uk/?p=2479#comment-490 Good plan, but only in moderation. I like FakeSteve's take on the Palm Pre's attempt to pick a fight with their biggest competitor: http://fakesteve.blogspot.com/2009/06/there-will-be-blood.html "If this really is your business plan -- if you figure you can build a company by winning over some tiny percentage of iPhone users who are unhappy enough to switch -- well, I pray for your souls." Lee. Good plan, but only in moderation.

I like FakeSteve’s take on the Palm Pre’s attempt to pick a fight with their biggest competitor:
http://fakesteve.blogspot.com/2009/06/there-will-be-blood.html

“If this really is your business plan — if you figure you can build a company by winning over some tiny percentage of iPhone users who are unhappy enough to switch — well, I pray for your souls.”

Lee.

]]> Comment on 3 ways to spot Startup opportunities by 5 reasons to pick a fight with your biggest competitors « Nickpoint http://nickpoint.co.uk/2009/02/20/3-ways-to-spot-startup-opportunites/#comment-489 5 reasons to pick a fight with your biggest competitors « Nickpoint Tue, 30 Jun 2009 12:55:51 +0000 http://nickpoint.co.uk/?p=1249#comment-489 [...] It demonstrates there is a need in the market for a product or service. Rarely is there an new opportunity without competition. If there is no competitors you have to ask yourself is there really ‘a market in this [...] [...] It demonstrates there is a need in the market for a product or service. Rarely is there an new opportunity without competition. If there is no competitors you have to ask yourself is there really ‘a market in this [...]

]]> Comment on Creative designs: gimmick or differentiator? by Learning is the source « Nickpoint http://nickpoint.co.uk/2009/03/12/creative-designs-gimmick-or-differentiator/#comment-484 Learning is the source « Nickpoint Thu, 25 Jun 2009 12:34:04 +0000 http://nickpoint.co.uk/?p=1483#comment-484 [...] I have repeatedly talked about the importance of learning in this blog: ‘The spirit of Entrepreneurship‘ being in us all; learning how to pitch an idea through repeatedly trying and failing; learning  to over come your fears to live your dreams; Rachel Elnaugh’s learning experiences; and anyone can learn to be a designer. [...] [...] I have repeatedly talked about the importance of learning in this blog: ‘The spirit of Entrepreneurship‘ being in us all; learning how to pitch an idea through repeatedly trying and failing; learning  to over come your fears to live your dreams; Rachel Elnaugh’s learning experiences; and anyone can learn to be a designer. [...]

]]> Comment on Inside Dragons’ Den & Rachel Elnaugh startup lessons by Learning is the source « Nickpoint http://nickpoint.co.uk/2009/03/24/inside-dragons-den-rachel-elnaugh-startup-lessons/#comment-483 Learning is the source « Nickpoint Thu, 25 Jun 2009 12:34:00 +0000 http://nickpoint.co.uk/?p=1620#comment-483 [...] idea through repeatedly trying and failing; learning  to over come your fears to live your dreams; Rachel Elnaugh’s learning experiences; and anyone can learn to be a [...] [...] idea through repeatedly trying and failing; learning  to over come your fears to live your dreams; Rachel Elnaugh’s learning experiences; and anyone can learn to be a [...]

]]> Comment on “You have to let it all go…fear…doubt & disbelief…Free your mind!”* by Learning is the source « Nickpoint http://nickpoint.co.uk/2009/03/27/you-have-to-let-it-all-go%e2%80%a6fear%e2%80%a6doubt-disbelief%e2%80%a6free-your-mind/#comment-482 Learning is the source « Nickpoint Thu, 25 Jun 2009 12:33:55 +0000 http://nickpoint.co.uk/?p=962#comment-482 [...] being in us all; learning how to pitch an idea through repeatedly trying and failing; learning  to over come your fears to live your dreams; Rachel Elnaugh’s learning experiences; and anyone can learn to be a [...] [...] being in us all; learning how to pitch an idea through repeatedly trying and failing; learning  to over come your fears to live your dreams; Rachel Elnaugh’s learning experiences; and anyone can learn to be a [...]

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